No other consumer electronic device has created such an impact on popular culture in recent years as the Apple iPod. Since iPod's release in November 2001, music fans have been able to carry upwards of 15,000 song files on those sleek devices with their trendy white headphones. Over ten million iPods have been sold—nearly half of them in the last three months of 2004. A nationwide survey conducted by the Pew Internet and American Life Project found more than 22 million U.S. adults—approximately 11 percent of the population over age 18—have an iPod or another version of anMP3 player. iPods are hot, so we must look to them if we want to meet users at their technological edge.
Is there potential for a mass storage device in libraries? Are librarians using iPods? Yes, and in some surprising ways.