With more than 125,000 developers having made 85,000 applications available to over 50 million-plus iPhone/iPod Touch users worldwide and the Chinese market just opening, Apple is effectively rewriting how software developers and vendors do business. The numbers announced by Apple Monday are staggering to even normally reserved analysts, who noted that after a somewhat slower summer buying rate, App Store downloads globally have exceeded more than 10 million a day in much of September. Again, 10 million each day! Launched on my birthday on July 11, 2008, it took nine months to hit 1 billion, and only six more months to hit 2 billion downloads.
The App Store’s success is due in part to the large number of devices downloading them, but the ease with which the apps can be downloaded and the usually affordable price point - often free or costing just a few bucks - encourages purchases.